The Journey of Athletes and Morinaga & Co., Ltd.

Founded in 1899, Morinaga & Co., Ltd. has been at the forefront of blending tradition and innovation, introducing Western confectionery culture to Japan and redefining the art of sweets. With cutting-edge processing technology, we craft products designed not just to satisfy, but to inspire—enhancing the enjoyment of sports and empowering athletes to reach new heights of performance.

For over 40 years, Morinaga & Co., Ltd. has been dedicated to advancing sports performance through groundbreaking research in sports nutrition, innovative product development, and hands-on athlete training. Our flagship product, in JELLY, a Japanese-made energy gel, delivers optimal energy replenishment during physical activity, earning the trust and admiration of athletes across Japan.

With over 30 years of experience in providing direct training guidance to athletes, we have built a solid foundation of expertise. This knowledge is now centralized at the “Morinaga in Training Lab” in Odaiba, Tokyo, where we continue to support athletes in reaching their full potential.

Sponsoring the World Athletics Championships Tokyo 25

In March 2024, Morinaga & Co., Ltd. entered into a sponsorship agreement with World Athletics. As an official supporter of the World Athletics Championships Tokyo 25, taking place 13-21 September 2025, we are dedicated to inspiring and elevating the sport of athletics. Through this partnership with World Athletics, we strive to nurture the growth of the sport both within Japan and across the globe.