Press Release29 Jan 2024

Content Creator Programme returns for 2024


World Athletics Content Creator Programme 2024

If you love athletics and have a passion for content creation, this one is for you.

Following its launch in 2023, the World Athletics Content Creator Programme is back for a second year. We're again encouraging talented and enthusiastic individuals to apply to create TikTok, YouTube and Instagram content for our platforms. 

 Are you an amazing storyteller? A badass designer? Does the camera love you? Then World Athletics wants you!

Apply now and you could go from creating content at home to working trackside at your favourite event.

Types of content we’re looking for:

· Hype videos
· Storytellers
Opinion pieces
· Competition reviews
· Fan-cams
 Graphics and illustrations
· Statistical analysis
· And more (surprise us!)

Apply now

Key info:

· The deadline to apply is 18 February 2024
· You need to be over the age of 16 to apply
· There is no upper age limit
· You can apply from anywhere in the world
· English does not need to be your first language
· You need to ensure you either own the content or, if you use any third-party content, you have permission from the rights owner to do so


· Have your content appear on World Athletics channels
· Grow your own platform. Content that appears on World Athletics channels could appear as a collaborative post with your own account if applicable
· Access to World Athletics archive footage and photo library to aid content production
· Be part of a team of creators – with the possibility of working with the World Athletics social team
· This is a paid programme* 


*Depending on the proposal - creators will be paid based on whether it’s a one-off piece of content or a series. Subject to contract between World Athletics and the selected creators.