Why are TV Graphics Important

Why are TV graphics important?

TV Graphics purpose

Introduction

The Background: Consumer changes

• Increased number of channels
• Increased choice for consumers
• Athletics fighting harder for audiences
• New delivery mechanisms
• Broadband, wireless
• Information consumption changing
• Internet
• Bloomberg News, CNBC, CNN
The Background:
TV technology changes
• Analogue to Digital
• 16:9 becoming more common
• HDTV emerging
• Interactive TV

The Background: Graphics technology changes
• 2D to 3D graphics
• HDTV
• Virtual Graphics
• Remote graphics
• Post production graphics
Content – The challenge
Standard Viewer v Athletics Fan
Complex sport v Simple Information
Multilateral v Unilateral
Live v Post Production

CONTENT – What and When?
BASIC PRINCIPLES
• Relevant
• Useful
• Understandable
• Accurate
• Fast
• Linked to official results system
• Standard approach by event
• Language independent

CONTENT – Design
BASIC PRINCIPLES
• Everyone has a different opinion!
• Balance design + Information
• Brand – event v broadcaster
• Legible
• Size and clarity of fonts
• Compliments action, does not replace it
Some suggestions
• How can the graphics be used to improve the presentation of athletics?
Is this too much information?
Is this too little information?
Some suggestions
• How can we help the viewer’s understanding?
Animation to help understanding
Some suggestions
• How can we identify the relevant information about the performance?

Context information
Some suggestions
• How can technology inform and entertain the viewers ?
3D Graphics
Sophisticated technology for simple information
Dynamic Data
• GPS or Radio technology to determine athletes positions
• Real time information for marathons and walks
• Individual split times in distance races
• G-Force sensors
• Force used in throws
• Impact on take off for jumps
Tools or Toys?
• 3D Animations
• Dynamic data
• Virtual Graphics
• Tracking Systems
• Video Comparisons
• ……………………………….
Our view
• International Feed
• Graphics should be as clean and simple as possible
• Limited use of ‘tools’ & no ‘toys’
• Allow space for unilateral graphics integration
Unilaterals
• Country specific applications
• Additional info and data to personalize the production and for post-productions
• Tools to differentiate content across various platforms
Unilaterals could have different TV Graphics demands and needs
Technical:
• Aspect Ratio (4:3 / 16:9)
• HDTV
• Interactive TV
• TV on demand
Production:
• Live vs post production
• TV Brand or Event Brand ?
• TV Graphics language ?
Simultaneous graphics feeds
• 3D TV Graphics stations technology can use mixer information to control simultaneous outputs:
• Different languages
• Different design
• Different animations
• Different aspect-ratio
• Different level of information
• Different sponsors
• Remote graphics insertion
Data feeds
• Can provide on-line data to Interactive Television, teletext or other real-time systems
Don’t forget the Commentators!
• Internet based / Touch screen CIS Introduced by EPSON – deltatre in Seville has become a standard in major events
• Remote CIS service to off-tube commentators is also an important service
Don’t forget the Commentators !
• Interprets data
• Personalises for national audience
• Adds the emotional connection
• Needs data first
• Needs additional data
Conclusion
• Data is essential
• Intelligent presentation improves understanding
• Use tools not toys
• Keep international feed simple
• Adapt on a unilateral basis
• Data does not replace the commentators
• Technology is the facilitator