Toyota Avensis (© copyright - Toyota)
MonteCarlo The IAAF is delighted to announce that the Toyota Motor Corporation will be an official partner for the 9th IAAF World Championships in Athletics, which takes place in the Stade de France, Paris St-Denis between 23-31 August.
On top of the official partnership agreement, Toyota is also supporting the IAAF World Record Programme in women’s events. Any woman athlete breaking a world record in Paris St Denis will receive $100,000.
As part of the agreement, Toyota is providing a fleet of 200 official cars, which will be used for a variety of purposes including transporting athletes and officials.
Athletes in the men’s and women’s Marathon races will be particularly pleased that the latest version of the Toyota Prius, the first mass produced hybrid vehicle, will be making its first European appearance in the role of Lead Vehicles.
“On behalf of the IAAF, I congratulate our Marketing Partners Dentsu for acquiring Toyota as an official partner for Paris 2003 St Denis" said IAAF President Lamine Diack. “They have secured the best sponsorship deal ever agreed for the IAAF World Championships with a world leading corporation, despite today’s depressed economic market. I believe that the Toyota agreement shows the intrinsic value not only of this event but of athletics in general.”
