IaafNews22 Mar 2017

BTC becomes title sponsor for IAAF World Relays Bahamas 2017


From left: Keith Parker, Managing Director, Local Organising Committee; Rosamunde Carey, CEO, BTC/IAAF World Relays Bahamas 2017; Leon Williams, CEO, BTC and Bingo, Mascot, BTC/IAAF World Relays Bahamas 2017. (© organisers)

The Bahamas Telecommunications Company (BTC) announced their title sponsorship of the IAAF/BTC World Relays Bahamas 2017, the global event’s third edition, which will take place 22-23 April at The Thomas A Robinson National Stadium in the Bahamian capital Nassau.

“This is another ‘blue letter day’ in the history of BTC,” said BTC CEO Leon Williams, when announcing the title sponsorship. “Today, we are again stepping up to the plate, investing almost $400,000 in the youth of this nation to ensure that their limitless potential is met. By investing in the community, we are investing in a better future for the entire country.”

The Bahamas will be hosting the event for third time, after the inaugural edition in May 2014 and the second in May 2015. 

“The success of any venture of this magnitude is the partnership of good corporate citizenry,” said Rosemunde Carey, CEO, IAAF/BTC World Relays. “We will take this opportunity with your partnership, to promote not only our athletes and country, but BTC as a valuable corporate citizen. Your enthusiastic support has added vibrancy to our unique branding of the IWR that no other country has ever hosted.”

BTC, along with the event’s national partner Caribbean Bottling Company Bahamas Limited and several national suppliers and public institutions, join IAAF Official Partners ASICS, SEIKO and TDK and Official Supplier Mondo.

Organisers for the IAAF