Official Championships Logo Unveiled!

Desigin Concept

World - Tokyo - Connecting. The logo was designed under the theme of “The World - Tokyo - Connecting.”

The stripes in the logo, which are based on TYO - the city code for Tokyo - represent the connection

between athletes from around the world, Japan and Tokyo.

The stripes represent the lanes of a track and field track.

The logo design evokes a sense of speed and dynamism, but also brings to mind traditional Japanese beauty.

Colour Concept

The black of the T is a way to harmonize a range of colors from various countries,

The gold of Y is the precious quality to aim for the best,

The red of O represents the Japanese flag of the rising sun.

Design Producer

 

Ryo NAKAGAWA

Profile Prefecture: Tokyo Year of birth: 1962 Occupation: Creative director and designer B.F.A. in Design, Osaka University of Arts Work experience: Involved in corporate identity (CI), visual identity (VI) and logo design for major companies. Worked on logo design for a brand consulting farm and corporate branding as a director of a company involved in athlete programs and sports brands. 1998-2008, 2023- Private CI and logo design business under the name “DOT”.

 

Logo Unveiled Movie

The World Athletics Championships will be held in Tokyo in 2025!

 

This marks 34 years since it was last held in Tokyo in 1991.

Making new history with you!

Let's make the World Athletics Championships Tokyo 25 in exciting together!

With this in mind, we start public submission for the logo design and selection committee members.

 

 

Submission Period

Logo Design　From Thursday, 30 November 2023 at 12:00 until Monday, 15 January 2024   at 23:59

Selection Commitee Members　From Thursday, 30 November 2023 at 12:00 until Monday, 25 December 2023 at 23:59

This public submission was closed on 15 January 2024. Thank you!