A goose named Goosia, representing the region’s identity and traditions, will be the mascot of the World Athletics Indoor Championships Kujawy Pomorze 26. The name of the mascot was confirmed following a fan contest and the winner – Tomasz Wolniewicz – will receive two tickets for one of the sessions during the championships, which takes place at the Kujawsko-Pomorska Arena Toruń from 20-22 March.

A goose, the symbol of the region and its traditions, but also of sport, will be the mascot of the World Athletics Indoor Championships Kujawy Pomorze 26. A contest to choose a name for the friendly goose is now underway, and the prize is two tickets to any session of the championships. 

“Our region is famous for its goose meat and the festival whose next edition will take place on 10-11 November in Przysiek near Toruń. Choosing the mascot was, therefore, an easy decision. The World Athletics Indoor Championships Kujawy Pomorze 26 will be a truly exceptional event, not only a celebration of sport, but also an opportunity to showcase the identity and unique character of our region. We want to present Kujawy Pomorze Region to the world in the best possible way”, says Piotr Całbecki, Marshal of the Kujawy Pomorze Region.

Where did the idea for the cheerful goose come from? Above all, it’s an expression of strong regional identity, since geese have long been associated with Kujawy Pomorze Region, both as part of the natural landscape and in culinary traditions. The best example is the “Goose for St. Martin’s Day” celebration, which promotes spending the holiday season together with family during Poland’s Independence Day and celebrating regional heritage. For centuries, the goose has accompanied the people of this region, serving as a source of food, pride, and local identity.

The tradition of goose breeding in Kujawy Pomorze Region dates back to the Middle Ages. Favorable natural conditions, including lakes and clean rivers, fostered the development of goose farming. The birds were raised naturally, in harmony with the rhythm of nature. By the 19th century, geese from this region, especially the Biała Kołudzka (White Kołuda) breed, began to gain recognition beyond its borders. This breed was developed at the National Research Institute of Animal Production in Kołuda Wielka near Inowrocław, and today it’s considered one of the best in Europe. It’s not only a hallmark of the region but also one of its most valuable export products. Thanks to this, the Kujawy Pomorze Region is sometimes called “Poland’s Goose Basin.”

“Today, the goose is a symbol of regional pride and quality, connecting past and present, tradition and modernity. The Kujawy Pomorze Region show that local heritage can become a brand recognized across Europe”, adds Całbecki. Geese can also be seen as symbols of athletes, highly resilient creatures that travel thousands of kilometers during migration, embodying determination, endurance, and strength, key values in athletics.

“Until now, mascots of major sporting events have often featured popular predators such as eagles, lions, or cheetahs. A goose is a fresh, unexpected, and distinctive choice that will make our championships truly memorable. It’s important to remember that a mascot is not just a symbol but also a way to engage fans and participants. The goose will be present at events, building an emotional connection with sports fans and encouraging fun and interaction, especially among children and families”, emphasizes Krzysztof Wolsztyński, Vice President of the Polish Athletics Association.

Details of the contest can be found in the „Rules” section.