Honda signs sponsorship agreement to provide electrified vehicles at WCH Tokyo 25

Honda Motor Co Ltd (Honda) has signed a sponsorship agreement with World Athletics ahead of the World Athletics Championships Tokyo 25 as an official global partner.

Based on this sponsorship agreement, Honda will provide vehicles from its electrified fleet as the official transportation at the WCH Tokyo 25, which will start on 13 September 2025. This is the first time Honda has partnered with World Athletics.

The World Athletics Championships is the world’s premier track-and-field competition, with athletes from more than 200 countries and territories set to participate at the championships taking place in the National Stadium in Tokyo, Japan for nine days from 13-21 September 2025. This will be the third World Championships to be held in Japan, and the second in Tokyo, which hosted the event in 1991. 

By providing vehicles from its electrified fleet as part of the official competition transportation service, Honda will contribute to the sustainability objectives of WCH Tokyo 25 and World Athletics. The official vehicles will be used for a variety of purposes, including leading the marathon races, driving referees, and moving officials and athletes involved in the event.

Honda’s vision is to “make the lives of all people more enjoyable”. The company has applied this with its approach to sport by operating official club Honda teams – including a track and field team – and sponsoring various athletics events and individual athletes. Through these activities, Honda will continue to support various athletes who take on challenges towards the realisation of their dreams.

By sponsoring the WCH Tokyo 25, Honda is hoping to work with World Athletics and other partners to create the best international stage where track and field athletes from across the world can challenge their own limits and achieve their dreams.

• Comments by Toshihiro Mibe, Global CEO of Honda
“We are honoured to participate in the World Athletics Championships Tokyo 25 as a World Athletics Partner. Through environmentally-responsible Honda products and technologies, we will contribute to the reduction of the event’s environmental impact. Honda has a passion to support people who are taking on challenges toward their dreams, and to increase the number of people who are inspired and encouraged by seeing such challenges. Through the sponsorship of this event, we would like to convey such a passion of Honda to people around the world.”

• Comments by Sebastian Coe, World Athletics President
“We are delighted to welcome Honda as the latest World Athletics global partner and have them on board for the World Athletics Championships Tokyo 25 where they will provide electric vehicles as part of our common sustainability objectives.

“We are proud of this partnership as it brings together two organisations with a shared vision of creating a better future for generations to come. This giant of Japanese car manufacturing will support us to help minimise the environmental impact of our event and move closer to achieving a sustainable championships."