WCH Tokyo 25 look and feel
With the World Athletics Championships Tokyo 25 just days away, the Japan National Stadium has been unveiled in a striking new look.
It’s a fitting welcome for the world’s greatest athletes—and a glimpse of the unforgettable moments to come.
The WCH Tokyo 25 stadium look and feel
This new look and feel is built around the spirit of WCH Tokyo 25’s motto, Every Second, “SUGOI”. Its design channels the power and drive of our athletes, expressed through bold, sweeping graphics that surge forward with passion.
As athletes pass through the stadium tunnels, they enter a journey of anticipation: dynamic competition motifs intertwined with the fluid energy of calligraphy brushstrokes. More than decoration, these elements steady nerves, lift spirits, and propel athletes toward the light of the world stage. At the heart of this vision is Edo purple, the championships’ signature colour. Deep and dignified, it embodies both serenity and prestige, transforming the stadium into a stage worthy of the world’s finest athletes.
Now, after 34 years, the World Athletics Championships return to Tokyo. The stage is set – not just as a stadium, but as a canvas where athletes’ passion and the crowd’s energy will converge to create moments that endure forever.
Japan National Stadium look and feel photos
WCH Tokyo 25 look and feel
Athletes tunnel
WCH Tokyo 2025 look and feel equipment