TBS
Tokyo Broadcasting System Television, Inc. (Location: Minato-ku, Tokyo, President: Masamine Ryuho) has been announced today as an Event Principal Supporter (Category: Broadcasting Engagement Services) of the World Athletics Championships Tokyo 25.
■Comments by Masamine Ryuho (President, TBS Television, Inc.)
We are truly delighted to have concluded the World Athletics Championships Tokyo 25 Principal Supporter Sponsorship Agreement (Broadcasting Engagement Services) with the Local Organising Committee of World Athletics Championships Tokyo 25 (“LOC”). As the broadcaster, TBS have delivered the emotion and excitement of the World Championships to people in Japan since 1997.
At the World Athletics Championships Tokyo 25 (“WCH Tokyo 25”), in addition to broadcast, as the “Principal Supporter”, TBS will penetrate the attraction of the World Athletics Championships, by cooperating with the LOC and other parties. By utilising our assets, we will engage in various engagement activities over the next year leading to the WCH Tokyo 25, as well as trying to accomplish the fully packed stadium throughout the 9-day WCH Tokyo 25. There will be multifaceted opportunities to experience the WCH Tokyo 25, not only for people in Japan, but also for visitors from overseas.
In September 2025, we sincerely hope that numerous people will be engaged with the wonderful value of sports through watching the event at the stadium or via our broadcast. It will be our great pleasure that we could assist building a society where children who will be responsible for future and other people can lead prosperous lives.
■Comments by Mitsugi Ogata (President, The Local Organising Committee of World Athletics Championships Tokyo 25)
It is our great pleasure to welcome aboard Tokyo Broadcasting System Television (TBS Television) as an Event Principal Supporter of WCH Tokyo 25 (Broadcasting and engagement services).
The WCH Tokyo 25 is the world’s premier athletics event and will be held immediately after the Paris 2024 Olympic and Paralympic Games. TBS Television has been conveying the inspiration and excitement of the World Athletics Championships as a Media Partner of World Athletics (formerly IAAF) since the 1997 Championships held in Athens. For WCH Tokyo 25, the first Championships event to be held in Japan in 18 years, TBS Television will create television broadcasts that capture the dynamic performances of top athletes along with the enthusiastic reactions of spectators. It will also serve as a strong partner in increasing public interest in athletics and athletes and promoting their appeal to the people of Tokyo and the rest of the country through various engagement opportunities.
The WCH Tokyo 25 LOC will join forces with TBS Television to build momentum for the Championships, realise full stadium, and pass on the value and benefits of sports to the next generation.
*as of 9 July, 2024